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Ullr has an issue with mana on the early game, due to some lack of MP5.
Mana Potion and back with 600 gold to buy 
Charged Morningstar and come back to lane. Mana Potion and mainly use mana for push until you can buy 
Transcendence.
Claw Shard for aggressive trades on those matchups where you have the advantage
Wing Shard a softer option for long trades on those matchups where you feel more vulnerable towards a gank or 2v2s Wing Shard on almost all adc's but Ullr has a strong combo with autocancel that works really good with Claw Shard. However, it's not a big deal, choose whatever you want
Right now, Ullr has an issue with mana on the early game, due to some lack of MP5.
One thing to do it's just going 1 Mana Potion and back with 600 gold to buy Charged Morningstar and come back to lane.
Or going with 2 or 3 Mana Potion and mainly use mana for push until you can buy Transcendence.
Claw Shard for aggressive trades on those matchups where you have the advantage
Wing Shard a softer option for long trades on those matchups where you feel more vulnerable towards a gank or 2v2s
I prefer going Wing Shard on almost all adc's but Ullr has a strong combo with autocancel that works really good with Claw Shard. However, it's not a big deal, choose whatever you want
Bluestone Pendant
Morningstar
Healing Potion
Mana Potion
Bountiful Bao
Purification Beads
Claw Shard
Wing Shard
Malicious Deathbringer instead of 
Heartseeker if there's more squishies on the enemy team
Last item could be Malicious Deathbringer instead of Heartseeker if there's more squishies on the enemy team
Bluestone Brooch
Transcendence
Hydra's Lament
Fail-Not
The Crusher
Heartseeker
Greater Purification Beads
Greater Aegis Amulet
Ullr build with full cd and good pen
Jotunn's Wrath with 
Soul Eater Jotunn's Wrath or Hydra's Lament depending if you need more aggro with Hydra's passive or more cdr with Jotunn's Jotunn's Wrath for 
Brawler's Beat Stick if antiheal it's needed
Basic Ullr build with full cd and good pen
Can replace Jotunn's Wrath with Soul Eater
Can swap between Jotunn's Wrath or Hydra's Lament depending if you need more aggro with Hydra's passive or more cdr with Jotunn's
Can replace Jotunn's Wrath for Brawler's Beat Stick if antiheal it's needed
Bluestone Brooch
Transcendence
Jotunn's Cunning
Hydra's Lament
Heartseeker
Titan's Bane
Greater Purification Beads
Greater Aegis Amulet
Hydra's Lament passive Transcendence for 
Dominance in late game
High burst damage if u land your basics with Hydra's Lament passive
Can replace Transcendence for Dominance in late game
Corrupted Bluestone
Transcendence
Hydra's Lament
Fail-Not
Malicious Deathbringer
Demon Blade
Greater Purification Beads
Greater Aegis Amulet
Blink Rune its optional, depends on ur playstyle
Blink Rune its optional, depends on ur playstyle
Temporal Beads
Aegis of Acceleration
Brawler's Beat Stick: The best antiheal item for skill based gods Soul Eater: Excellent item for Skill based gods, if u lack on life steal this is a must to pick
Bumba's Hammer: Its a really good item when u spam abilities so maybe u prefer using it instead of Bluestone Brooch anyway be conscious that it's not a truly dps/adc item
Brawler's Beat Stick: The best antiheal item for skill based gods
Soul Eater: Excellent item for Skill based gods, if u lack on life steal this is a must to pick
Bumba's Hammer: Its a really good item when u spam abilities so maybe u prefer using it instead of Bluestone Brooch anyway be conscious that it's not a truly dps/adc item
Brawler's Beat Stick
Soul Eater
Bumba's Hammer
Hail of Arrows/
Glory Bound first for jungle clear with both skills
Expose Weakness can be upgraded at any moment before level 3. Transcendence or at least it's tier 2 Charged Morningstar
Wield Bow has been "reworked" exchanging passive's with Expose Weakness granting physical power from 20 to 44 at max rank, make sure to max it properly
Upgrade Hail of Arrows/ Glory Bound first for jungle clear with both skills
Expose Weakness can be upgraded at any moment before level 3.
I prefer to upgrate it after buying Transcendence or at least it's tier 2 Charged Morningstar
After patch 10.11 Wield Bow has been "reworked" exchanging passive's with Expose Weakness granting physical power from 20 to 44 at max rank, make sure to max it properly
Y
B
A
X
Tap each threat level to view Ullr’s threats
Tap each synergy level to view Ullr’s synergies
Ullr the Glorious One!
Weapon Master can reduce cooldowns on each ability use Ullr has mana issues through the whole game, so don't overdo it Ullr works pretty well with a nice balance within good scaling on his abilities damage and a little bit of attack speed.SMITEFire is the place to find the perfect build guide to take your game to the next level. Learn how to play a new god, or fine tune your favorite SMITE gods’s build and strategy.
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Shackles
Invigorate
No Escape
Stone Shield
Kaldr, The Winter Wolf
Thrown Axe
Permafrost
Winter's Grasp
Piercing Cold
Earthbreaker
Griffonwing Earrings
Ornate Arrow
Death's Embrace
Wield Axes
Um..I guess my main issue is that I feel like I do no damage until late game and by that time I'm being 3 shot by someone on the other team with 30 kills.
I personally learned playing ullr back then on 2015, by watching videos of Rexsi and trying to mimic the combos, but obviously, I wasn't really good at it, so keep in mind that we always start somewhere, some people do better and some don't, but with some practice, self-teaching and watching other people plays you'll improve a lot in no time.
And about the feeling of not doing any damage, we should clarify that mostly of adc's do damage according to their current physical power, relying a lot on the items that usually pay rent in mid/late game like
With
Couple other things I would like to comment on. @gattling, have you practiced the general combo starting with Axe aiming for max burst? If you haven't, or still don't feel confident, spend more time in jungle practice just doing it over and over. Once it's a bit more second nature, you'll have a lot more confidence in it.
Not sure if you're using PC or console, keyboard or controller, but in case you aren't, I'd suggest instant cast for his 1, and instant or quick cast for his 3. If you're on normal cast, it's not nearly as smooth.
Finally, you mentioned no damage until late. For a god focused a lot on just basic attacks, I would agree, but for more of a hybrid/ability god like Ullr, that burst combo should give you plenty of damage, and in the meantime being able to hit your bow 3 with distance poke should whittle enemies down so you can either push lane or commit to a kill.
When you're in a match, you can adjust settings per ability, per god. Press the "skill screen" button (default K) and you will see at the bottom of each skill that you can change cast type. I typically choose instant for any skill that is AOE, line, etc. If it's a skill that requires aiming at a distance, I usually choose normal, though in specific situations (Cern 2, Ullr 3) I like quick.
Using Ullr 3 quick definitely takes work to get used to, but I specifically like it because if you're mashing buttons confidently, it's basically like instant cast. But if you're lining up your shot close to max range for poke, I find it helpful.
I DO have to point out one thing that makes it easier for me to do this compared to others that cast the skill with a finger that also is for movement.
I use that thumbstick for movement, freeing up my fingers for casting and other things. So maybe my suggestion won't really work for you.