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Bluestone Pendant
Boots
Mana Potion
Healing Potion
Bluestone Pendant
Warrior Tabi
Breastplate of Valor
Jotunn's Wrath
Asi
Bulwark of Hope
Titan's Bane
Warrior Tabi
Breastplate of Valor
Jotunn's Wrath
Asi
Bulwark of Hope
Purification Beads
Teleport Fragment
Aegis Amulet
Heavenly Wings
Titan's Bane
Brawler's Beat Stick
Mantle of Discord
Qin's Sais
Pestilence
Y
B
A
X
I submit this Guide for the Season 4 Contest! I wish everyone the best of luck and I am glad to have made this guide regardless of whether or not I win.
Hello! First off I just wanna thank you for taking the time to read this guide. Now this may not be the most professional guide around and I may not be the best Smite Player in the world, but if you wanna know how I build MY 
Ullr then go on ahead and continue to read this guide. Now I will warn that the builds contained are NOT, and I repeat NOT always effective. Sometimes it works out very well and sometimes I lose. Whenever I play Ullr I usually do fairly well as him so hopefully this'll work out for most people. This will contain a full explanation of his abilities, ways to combo, and understanding how he works as a god to maximize him completely.
Regardless, enjoy my guide!
Did you know that I have created other guides? No?! Check them out!
Note: These are all S3 and as such need to be updated. For the most part they still work. The Chaac one also needs a build update as well. Transcendence is NOT an item to build on him. :P
Wanna learn how to play 
Chaac? Well look no further! Here is his Solo Guide! Click Here!
Wanna learn how to play 
Sun Wukong?? Well look no further! Here is his Solo Guide! Click Here!
Changes:
Changed the builds.
Added a Situational items.
Fixed Images and Icons.
Ullr has 6 abilities. You will always have access to three unique abilities depending on which stance you are in. Ullr, like 
Tyr and 
Hel, has two stances he can be in. Each stance gives him unique abilities and increases specific stats. His switch stance ability is his fourth ability, called 
Wield Axes/
Wield Bow, and I like to categorize each stance through his abilities. At the beginning of the game you can switch in-between stances as freely as you choose and it costs NO mana.
Ullr has EXTREMELY long cool-downs on his abilities (each one taking around 10 seconds or more if I remember correctly.)
Ullr's First stance, Wield Bow, Ullr will fire an arrow that travels in a straight line through all targets. This is similar to 
Neith's ability 
Spirit Arrow or 
Rama's 
Astral Strike
Ullr's second stance, or Wield Axes, Ullr will throw an axe in the direction he is facing. Whoever the axe hits first is stunned for 1 second up to 1.4 seconds. This is useful for hitting an enemy trying to run away, or to stun someone out of an ability. For example, you can use 
Thrown Axe to stun 
Bacchus out of Stun ability 
Belch of the Gods.
Ullr will have an increase of Physical power, up to 50, for 5 seconds. This applies to all his abilities and his basic attacks.
Ullr activates this ability he will have an increase of movement speed, up to 40%, for 5 seconds. If you switch stances I believe the bonus movement speed remains.
Ullr will fire a group of arrows at a target location. This AoE damages all enemies within it and can be used as a snipe.
Ullr jumps to a target location and deals damage. He can leap over some walls and this is a useful get away.
Now let's explain how to combo with these to make you as effective as possible in the field.
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Ullr's Invigorate to catch up to them. Use Glory Bound if you need to close distance. Once you are close enough use Thrown Axe to stun them and catch up.|
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Ullr? Trash." or , "Oh you build a Lifesteal item? What a waste of an item!" Asi on Ullr. As a Solo player in general I often times find I am running low on health. For some solo laners having a heal is what makes them work so well in that lane. So when it comes down to it Asi is essential because it provides lifesteal. It's not a heal like Chaac's 
Rain Dance but it will help lessen the burden. If you want to gain extra health you can switch to your axes and then run to the nearby buff or jungle XP camp. Asi is just good in general as it provides a variety of bonuses which ALL benefit the build and work together. Warrior Tabi in general is just a nice item to have if you want early game movement speed and damage. Jotunn's Wrath and Breastplate of Valor is because they give Cooldown Reduction. They both also give mana, which helps relieve some of the mana pressure in the solo lane that Ullr tends to have. He does have six abilities after-all. Jotunn's Wrath will provide you with Power and penetration whereas Breastplate of Valor will give you physical protections. Bulwark of Hope makes sure you'll have protections from Mages such as 
Ra or 
Chang'e when fighting in the match. It will also give you bonus HP and even some Crowd Control Reduction which is all very useful on Ullr.|
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Asi or even Breastplate of Valor should you choose to go down that path. I would like to mention, as said earlier, that many items in this build combine very well together. (I will also explain how the situational items work.) Asi and Jotunn's Wrath goes together since they offer physical penetration. You'll have high Pen which will devastate guardians and even Warriors. Should you choose to add Titan's Bane or Brawler's Beat Stick as your last item you'll have an overflow of Physical Penetration which'll just tear down protections. Asi provides lifesteal and attack speed whereas Jotunn's Wrath provides physical power and Mana. Jotunn's Wrath also provides mana and CDR, also known as CoolDown Reduction. Qin's Sais and Asi also go very well together. They both provide a decent amount of attack speed, which builds onto the natural attack speed Ullr gains. Qin's Sais, or as I call them, Win Sais, is a very good item because it takes away 4 percent of a god's HP upon each hit. This is a hard-hitting item that can be very useful to him. Brawler's Beat Stick or Titan's Bane are useful since they both provide Physical Power and Penetration. Breastplate of Valor is a good item as well since it provides protections and Cooldown Reduction. However this is optional.
Transcendence is a stack item that increases your overall mana per stack. This item ALSO increases your physical power for 3% of your mana. So if you have 1800 Mana you will have around 50-60 extra power. That's a large amount! This item combos well with things such as Jotunn's Wrath and Breastplate of Valor. The reason why I would build Jotunn's Wrath and Breastplate of Valor is because they give max Cooldown Reduction.
Qin's Sais as an item is very nice on hunters as it provides a healthy dosage of power, a decent bit of attack speed, and it's passive works well against High Health enemies. This could combo well with the build and with Ullr as he has passive Attack speed. It also takes away 4% of an enemies's Max HP in extra damage. That may not seem like much at first but it quickly builds up within 5-10 shots.
Asi, as an item, is very nice for people looking for an easy and cheap way to get Lifesteal. It provides 15% lifesteal, which is a nice amount when stacked onto his 25% passive lifesteal, and it also provides 15 penetration and 20% attack speed. It stacks with his bow passive, axe passive, and provides penetration. It also provides 25% bonus Lifesteal when you drop below 35% HP. For anyone with 2 thousand HP that would be roughly around 700 HP.
So in Conclusion Ullr is a very difficult god to learn. He's got so many abilities and such that it takes a bit to understand him. However once you learn how to play him you'll become a strong god in games. Ullr is a great god once you've learned how to play him and can do well.
I haven't played Ullr enough this season to know how well the ADC build works, but I'm almost certain that my Solo still does. I just need to play a bit more.
Anyways, thank you for reading this Guide! If you enjoyed this please make sure to check out my other builds and Guides. Please comment what you think because ALL criticism is good criticism as long as you aren't being rude.
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Link those icons to the database...
FYI, I like the green/blue colors...makes it more intuitive reading for the stance.
I don't know about
1. You're overcapping CDR. BoV (20%) + Jotunn's (20%) + Hydra's (10%)...I get the reasoning for Hydra's, but...maybe figure out an alternative. Here's one:
Sell Bluestone, get
Sell Gladiator's, get
You also don't give an alternate for if you're facing a magical god...something that should be added...
Have you confirmed that
Some things you might consider adding to your guide sometime would include a synergies/matchups section (functional for both solo and ADC roles, but that would be a ton of work), basic gameplay section (how you should play early/mid/late game), advanced gameplay strategies and where you want to be in any given fight, etc.
While it gives a decent amount of power, its other stats are quite lacking; as you already propose to buy
I'd dare to say that around 5th item slot
Also one suggestion; I see that you already have spend quite a bit of time providing links to the abilities- but there's a much easier and probably even more clear way to do so- including the ability/god/item name in double brackets:
For example:
which looks like that:
So it's more clear in a sense that one doesn't have to click the link; hovering over it does the trick.
Now referring to the build I can understand why you would question Bloodforge, as I often question it myself, and I like the idea of adding Titan's Bane in it's Stead. Truth be told the only reason I ever use Bloodforge is the passive and damage boost since I can't think of anything else that would benefit me. I am not an expert at the game, being as I've never reached level 30 with ANY account. My Xbox is probably the highest being at level 26 or 27 to my knowledge. Even though I've put a lot of time into the game I'm still learning the items. As such I appreciate any ideas on how to make my characters better or how to improve my gameplay.
Overall thank you for commenting on my post and helping me to become a better SmiteFire user and a better gamer. I will most certainly put Titan Bane into my next game and see how it works.